A former communications staffer for Vivek Ramaswamy’s 2024 presidential campaign has been trying to leverage pro-Trump and conservative figures to boost content in favor of Robert F. Kennedy Jr., who is running against former President Donald Trump and President Joe Biden for the White House, according to a leaked pitch deck obtained exclusively by the Daily Caller.
Zach Henry, who worked as the Deputy Communications Director for Ramaswamy’s campaign, has since started his own firm, Total Virality, and is taking money from the Kennedy campaign. According to FEC reports, RFK Jr.’s campaign paid Total Virality nearly $8,000 in March for “influencer engagement.”
The pitch deck obtained by the Daily Caller shows that Henry was touting his work with RFK alongside screenshots of prominent conservative twitter users.
“RFK’s team contracted Total Virality to help boost his SOTU video. The original agreed upon goal was 4M views (this would have made it the third-highest viewed video ever posted by RFK on the platform),” slide three of the deck says. “We delivered 6M views in the first 24 hours leveraging a custom list of influencers – many of whom were already in our network as well as others we added specifically to this project. It is now RFK’s most-viewed video ever on X.”
The same slide includes screenshots of various prominent Twitter users sharing Kennedy’s State of the Union response video, including avowed Trump supporters and other conservative figures like Scott Adams, Alex Jones, Oli London, Ian Miles Cheong and Joey Mannarino, among others.
via joemiller
